THE WHITE LABEL way

A brand and website designer’s guide to creative and financial freedom.

If there’s one thing that needs no convincing, it’s that

You are a GREAT designer.

But sometimes, that doesn’t feel like enough. You find yourself constantly craving… 

  • Projects free of the 1:1 client back and forth
  • A break from the Instagram algorithm
  • Reliable income during the slow months
  • Community and friendship with other designers

"As each has received a gift, use it to serve one another, as good stewards of God's grace"
1 Peter 4:10

Or maybe you’re brand-spankin' new to the industry, and you have no idea where to begin. 

Either way, I’ve been in your shoes.

I understand how difficult it can be to get started, keep up the momentum, make friends, and build a successful business.

but What if I told you there was another way?

  • Imagine landing those dream clients without being the one chasing them.
  • Imagine skipping the onboarding process and just diving right into the design phase.
  • Imagine worrying less over bills when the leads dry up for a while.
  • Imagine forming lifelong friendships with the industry pros you admire.
  • Imagine just focusing on being the GREAT designer that you are.

INTRODUCING 

THE WHITE LABEL way

Join me, and let's transform your design business into a well-oiled white label machine that serves amazing clients and generates reliable income month after month.

Beyond the business foundations, you'll get an exclusive look behind the scenes at my actual design processes, complete with technical mini-trainings along the way. Plus, you'll receive done-for-you templates, contracts, and systems that took me years to develop - allowing you to skip the trial and error and start landing agency clients right away.

This isn't just about freelancing for agencies - it's about building genuine partnerships that provide creative freedom and financial stability. 

In this course, I'm sharing my complete blueprint for building a thriving white label design business - the same system I used to create consistent, scalable income working with dream agency clients. I'll show you exactly how to transition from the feast-or-famine cycle of 1:1 clients to the steady, reliable income of white label design.

Whether you're an experienced designer looking to diversify your income or just starting your design journey, this comprehensive system covers everything you need to succeed. You'll learn how to craft a portfolio that attracts high-quality agencies, create bulletproof contracts that protect both parties, set up efficient processes that keep projects running smoothly, and price your services for sustainable growth.

where the agency runs the business and you drive the designs

what they're saying over coffee

"What really sets Kayla apart is her incredible attention to detail. She’s a master at spotting things we might have missed, which saves us time and stress. With Kayla on board, we know our project will be polished and ready before it goes live.”

jess + charis, owners of web designer library

“Kayla’s an expert at molding her style and process to fit best the client and the design studio she's working for, and that's truly made my job as easy as possible.”

Lauren Rich, Founder of Lauren Rich Creative

MODULE 1: WELCOME TO WHITE LABEL

First things first, you’ll:

  • Gain access to the private course Facebook group
  • Get to know me as your instructor
  • Learn more about the key differences between white label and junior design roles
  • Setting yourself up for success as a white label designer

MODULE 2: THE ESSENTIALS

  • Creating a portfolio that attracts agency clients
  • Developing your unique design style while maintaining flexibility
  • Setting up packages and profitable pricing structures
  • Creating bulletproof contracts and legal foundations
  • Understanding how to organize and deliver files professionally

Now it’s time to dive into #allthethings you’ll need before beginning your white label journey. Here I’ll teach you all about white label:

  • Finding and connecting with ideal design agencies
  • Converting leads into long-term agency partnerships
  • Mastering lead calls and client communications
  • Setting and maintaining healthy client boundaries

MODULE 3: GETTING HIRED

This is the good part—where all those things you’ve been longing for start happening. In this section, I’m spilling all the tea on how to:

  • Complete white label branding process breakdown
  • Website design workflow from start to finish
  • Handling revisions and feedback effectively
  • Setting up efficient file organization systems
  • Technical mini-trainings to elevate your design skills
  • Managing client expectations and deliverables

MODULE 4: MY SIGNATURE PROCESS

I’m pulling back the curtain and giving you a behind-the-scenes look at how to:

Here’s What’s Waiting For You

what you'll gain

By the end of these four in-depth yet easily digestible modules, you’ll gain the knowledge and confidence to create that freedom you’ve always wanted. Not to mention alllll the extra goodies that await you.

You call me out upon the waters
The great unknown where feet may fail. And there I find You in the mystery
In oceans deep my faith will stand

Freelancing is lonely enough, don’t take the course alone.

When you enroll, you’ll be invited to join an exclusive Facebook community of like-minded students.

Why go it alone when you can surround yourself with fellow designers who can answer your questions, who celebrate community over competition, and who cheer you on?! 

And as your teacher, I promise to be an active member, too! Not only that, I’ll host monthly Q&A sessions inside the group where you can ask your burning questions and share your wins. 

FREE TIP: ALWAYS OVERDELIVER.

Check out the bonuses you’ll get to help you reach design freedom faster!

MINI TRAININGS:

File Packaging 101...........................................................
Font Tracing for Concept Presentations...................
Showit Site Set-Up Tutorial.........................................
Mobile Development overview....................................
My most used Adobe Illustrator Pathfinder Tool Tip........................................................................................
Batch Recolor Photoshop Action................................
And More to come!.........................................................

.......................................I need this

FREEBIES:

The Beancounter: My not yet released in-depth Financial Tracker Spreadsheet........................................
Professional Pitch Deck Template.................................
Lead Call Script & Checklist...........................................
Lead Generation Script.....................................................
Client Onboarding Process Outline...............................
Comprehensive File Organization Guide.....................
Copies of the contracts I personally use...................
list of my fav font designers
and more to come!............................................................

.................................this is for me

File Packaging 101.....................
Font Tracing for Concept Presentations.............................
Showit Site Set-Up Tutorial.......................................
Mobile Development overview.....................................
My most used Adobe Illustrator Pathfinder Tool Tip....................
Batch Recolor Photoshop Action.........................................
And More to come!.....................

.............................I need this

The Beancounter: My not yet released in-depth Financial Tracker Spreadsheet.....................
Pitch Deck Template....................
Lead Call Script & Checklist.......
Lead Generation Script...............
Client Onboarding Process Outline..........................................
Comprehensive File Organization Guide.............................................
Copies of the contracts I personally use..............................
list of my fav font designers
and more to come!......................

..................this is for me

DESIGNER + AGENCY DIRECTORY

beta access

As one of our founding students, you'll receive a complimentary 1:1 mentorship call upon course completion. You'll also be among the first to be listed in our curated directory of white label designers - a growing resource connecting qualified designers with agencies ready to hire.

Plus, you'll receive a special founding member badge for your website, marking you as part of our early community of trusted white label designers.

what they're saying over coffee

“Outsourcing to Kayla was quite possibly my best business decision. My clients love their brands and brag about how well their edits were listened to.”

TATUM BRANDT, FOUNDER OF BRANDT CREATIVE CO

"Kayla has quickly become an invaluable core member of our team. Her work directly translates our vision and I feel like a little kid on Christmas morning every time I open an email from her with a first-draft brand presentation!"

rachel + hannah, owners of waterloo street

Hey there new friend, I’m Kayla.

SOLO DESIGNER TURNED WHITE LABEL GURU

I’m a Brand and Showit Design Partner trusted by some of the top design agencies in the industry, such as Alisabeth Designs, Lauren Rich Creative, SoulKynd Studio, and Brandt Creative Co.

I’ve been exactly where you are right now

struggling to book dream clients consistently and feeling the isolation of entrepreneurship.

Managing clients and showing up on social media made design feel more like a job than a dream. 

Until one day, I believed there had to be something different, so I created it.

Pivoting my business from 1:1 client work to solely white label services was groundbreaking and the best business decision I’ve ever made.

And now, I’m sharing my story and success through this course—the first of its kind—so that you can enjoy being a designer again, too.

IN CASE YOU’RE A BY-THE-NUMBERS PERSON:

4 Comprehensive Modules (14+ Lessons)................................................................................$1,000 Value
2 Done-for-You Contract Templates.............................................................................................$500 value
Mini-Trainings (File Organization, Font Tracing, Showit Setup, & More).........................$750 value
Lead Generation & Call Script with checklist.........................................................................$200 value
Client Onboarding & project Process Outline...........................................................................$200 value
Comprehensive File Organization Guide.....................................................................................$200 value
My Designer Resource Guide (Covering the essentials i use every day).........................$100 value
The Beancounter: My not yet released in-depth Financial Tracker Spreadsheet..............$20 value
Private Facebook Community + Monthly Q&A Calls....................................................................................
Lifetime Access to the course and all future Updates.............................................................................
Designer + Agency Directory Access................................................................................................................

A total value of $3,170+
All yours today at beta pricing of $597

P.S. - as this is a beta rollout, content is being dripped

So, what’s the investment?

I'm sharing every detail of how I built my six-figure white label design business - no secrets, no gatekeeping, just the exact strategies and systems I use every day with my agency clients.

4 Comprehensive Modules (14+ Lessons)...................................................................$1,000 Value
2 Done-for-You Contract Templates.....................................................................$500 value
Mini-Trainings (File Organization, Font Tracing, Showit Setup, & More)...........................................................$750 value
Lead Generation & Call Script with checklist.......................................................................$200 value
Client Onboarding & project Process Outline..........................................................................$200 value
Comprehensive File Organization Guide..............................................................................$200 value
1:1 Mentorship Call..................................................................................$200 value
My Designer Resource Guide (Covering the essentials i use every day)...........................................................$100 value
The Beancounter: My not yet released in-depth Financial Tracker Spreadsheet.............................$20 value
Private FB Community + Monthly Q&A Calls.....................
Lifetime Access to the course + all  Updates..................
Designer + Agency Directory Access......................................

Are you still pondering? 

LET ME ANSWER YOUR QUESTIONS

Is this course for me if I’m just starting out as a designer?

1/6

You betcha! You’ll start your business on the right foot and save all the time and stress you would’ve spent learning on your own. If you’re just now entering the design industry but want to grow quickly and get in front of prominent designers, you’re in the right place!

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Is this course for me if I’ve been in business for a while?

2/6

Heck yes! There is always room for improvement, no matter what stage of business you’re in. I created this course as a tool for other designers to get back to what they love, build community, and supplement their income. If that’s what you’re after, this program is for you!

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What happens after I enroll in The White Label way?

3/6

Once you enroll, you'll get immediate access to our welcome video and private Facebook community. New modules will be released throughout December as part of our beta experience. Say hey in the group, heat up your coffee, and dive in!

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Is this just for brand designers or web designers? What if I don’t use Showit?

4/6

The White Label Way is specifically for brand and website designers. While the technical tutorials use Showit, the business strategies and systems I teach work for any web platform you prefer. You'll get the full benefit of the white label processes, client management, and business growth modules regardless of your preferred design platform.

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Are there payment plans available?

5/6

I believe in making education accessible. As a founding student, you're getting access to this complete system at a fraction of its future price. With that in mind, we're offering two payment plans for our founding students. Additional payment plans will be available in the future considering the increased pricing.

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What is your refund policy?

6/6

Due to the nature of the course being a digital product, refunds are not available for any reason.

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what they're saying over coffee

“Kayla is an insanely talented designer (with a long-standing record of first draft approvals for our clients) and a phenomenal leader and team player.”

SARAH CROOK, FOUNDER OF ALISABETH DESIGNS

"Having Kayla as part of my design team has been so incredibly valuable for both my business and, most importantly, my clients. Her skillset + creativity has rounded out our branding services in a way I never would've been able to do on my own!"

chelsea lennox, FOUNDER OF lennox creative

Go from not only a GREAT designer to a FULFILLED one.

Say buh-bye to the woes of running a business and hello to the creative and financial independence you’ve been searching for. Your design freedom is just a click away. 

Brewing white label design and education services from Wake Forest, NC, on tap worldwide.

WORKING WITH AGENCIES AS SEEN ON

 SHOWIT DESIGN PARTNER | SHOWIT SPARK | ANTHOLOGY | VOYAGE MAGAZINE | THE HEART UNIVERSITY | FORBES 30 UNDER 30 | 20 ON THE RISE | SHOWIT DESIGN PARTNER | SHOWIT SPARK | ANTHOLOGY | VOYAGE MAGAZINE | THE HEART UNIVERSITY | FORBES 30 UNDER 30 | 20 ON THE RISE | SHOWIT DESIGN PARTNER | SHOWIT SPARK | ANTHOLOGY | VOYAGE MAGAZINE | THE HEART UNIVERSITY | FORBES 30 UNDER 30 | 20 ON THE RISE | SHOWIT DESIGN PARTNER | SHOWIT SPARK | ANTHOLOGY | VOYAGE MAGAZINE | THE HEART UNIVERSITY | FORBES 30 UNDER 30 | 20 ON THE RISE | SHOWIT DESIGN PARTNER | SHOWIT SPARK | ANTHOLOGY | VOYAGE MAGAZINE | THE HEART UNIVERSITY | FORBES 30 UNDER 30 | 20 ON THE RISE |