the crew
WHITE LABEL DESIGN STUDIO
Meet the highly-caffeinated crew responsible for brewing brands for some of the most sought-after designers.
Not long after starting my design career, I came to a crossroads in business. I was exhausted from overextending myself with client work and lonely from working as a solopreneur. White label design was just the pick-me-up I needed to bring back the excited jitters I felt when entering the design industry.
Today, my team and I support some of the most incredible designers and women-owned businesses while still fulfilling our passion for design.
MEET THE FOUNDER
There’s more than just coffee running through these veins.
Raised by a single mom in rural North Carolina, I grew up with one side of my family running sustainable farms and the other owning a local restaurant for over 75 years. Entrepreneurship is in my blood, to say the least. Growing up surrounded by hardworking leaders only fueled my heart to serve others someday.
When I’m not assisting others through design, you’ll find me building a homestead with my husband and two kiddos. I’m forever grateful to have a job that is both fulfilling and provides the freedom and flexibility to support my family.
Okay, so that one you probably knew already! My commercial-grade espresso machine is employee of the month every month.
I'm always caffeinated
FACT 01:
Serving others is legitimately my strongest personality trait, so white label design just comes naturally to me!
I’m an enneagram two and ENFJ.
FACT 02:
After a traumatic hospital experience welcoming my daughter into the world, I chose home birth with my son—it was everything I wished for and more!
I’m a home birth advocate.
FACT 03:
Continuing to spread the love of Jesus to people in Jamaica, Costa Rica, and Puerto Rico has made my heart so full!
I’m a missionary.
FACT 04:
My husband served in the United States Marine Corps for seven years! It was during that time that I started my business to have some flexibility in a sometimes chaotic lifestyle.
I’m a military wife.
FACT 05:
meet my crew
Melanie | Personal Assistant
Ashley | Junior Designer
Jenilee | Junior Designer
Melanie
Personal Assistant
Ashley
Junior Designer
Jenilee
Junior Designer
"Kayla has quickly become an invaluable core member of our team. Her work directly translates our vision and I feel like a little kid on Christmas morning every time I open an email from her with a first-draft brand presentation!"
rachel + hannah, owners of waterloo street
“Kayla’s an expert at molding her style and process to fit best the client and the design studio she's working for, and that's truly made my job as easy as possible.”
Lauren Rich, Founder of Lauren Rich Creative
“Kayla is an insanely talented designer (with a long-standing record of first draft approvals for our clients) and a phenomenal leader and team player.”
Sarah Crook, Founder of Alisabeth Designs
“Outsourcing to Kayla was quite possibly my best business decision. My clients love their brands and brag about how well their edits were listened to.”
Tatum Brandt, Founder of Brandt Creative Co
